Collaborations are huge in fashion marketing these days. From Target to eBay, just about everyone wants a collaboration between their company and a cool, edgy designer. The collaboration thing is almost not exciting or new anymore. However, Luisa Via Roma, has taken the collaboration idea and put a new spin on things in order to celebrate their 11th anniversary of being an online presence. They gave free reign to some of the most popular fashion bloggers out there and asked them to style and shoot campaigns for their Fall/Winter 2011 collection.
This is seriously one of the coolest ways to celebrate an anniversary that we've seen. Check out the article from Dazed and Confused mag here:
Luisa Via Roma blogger collaboration